Brad Pitt He has a new business up his sleeve with the launch of his new skincare brand, Le Domaine.
“Le Domaine is not intended to be a popular brand,” Pete said in a press release. “It’s an anti-aging cosmetics line for every man and woman. I love the idea of a genderless line.”
Pete told British Vogue why he decided on it Keep your skincare line gender-neutralsaying, “I don’t know if it’s just that I believe in being as inclusive as possible? Or maybe it’s about us men needing help from others understanding how we can handle our skin better? I mean, maybe I got more from my partners In the past “.
The actor, who owns Château Miraval in Provence, a French winery known for its rose, joined forces with the Perrin family, who also produce his wines, to create their luxury skincare line.
“When the Berens family told me about the research they had done with a professor on the antioxidant property of grapes and leaves, it clicked,” Pete said. “We quickly moved into the concept of developing a unique, sustainable skincare brand, fusing the latest research with the best natural ingredients.”
The winery, which Pitt and his then-wife Angelina Jolie bought, was so source of contention for exes.
Although the 58-year-old now owns the Château, which the couple officially bought in 2012 after renting out the property, former Jolie is Sues him, claiming that he hijacked control of the winery. Pitt is suing Jolie for allegedly selling her stock in the winery without his permission.
Pitt’s pricey skincare line, which costs between $80 and $385, reuses materials for its packaging, which is important to Pitt.
“I’m a huge fan of architecture and design, and loved the idea of recycling oak wood from wine barrels at Perrin Winery. We worked with a local designer to create this unique lid for jars and bottles. It’s made in France by artisans, and each piece is unique.” The result is simple and sensual at the same time.”
Pitt credits Château Miraval’s creative history with giving him the inspiration to start the line.
He told British Vogue that the complex “has always been a hub for creativity. It has so many places inside where you want to sit, think, expand, explore, and make beautiful things. … I know there are new products almost every day.” People are trying to get offBut if I didn’t see a real difference in my skin, I wouldn’t bother. “