Buick is rebranding as an all-electric car maker

Buick, the popular American automaker owned by General Motors, has announced a slew of major changes aimed at underlining its shift to electric vehicles.

The company says it will launch its first electric car in the North American market in 2024 and will sell electric cars only by the end of the decade. Its future electric cars will be called “Electra” in reference to the company’s past. It’s revealing a new concept car, the Wildcat, that aims to tease its all-electric future. It also updates the triangular shield logo, ditching the circular design of the horizontal body-mounted screen, to emphasize its “branding transformation”.

Buick is the last of the four auto brands owned by General Motors (Chevrolet, GMC, and Cadillac being the other three) to reveal their electrification plans. Earlier this year, the company teased its first EV for American car buyers, revealing a headlight that mirrors a concept car called the Electra, which Buick released a few years ago. Now, the company has confirmed that the Electra name will be central to the company’s effort to sell electric-only cars by the end of the decade.

“The Buick brand is committed to an all-electric future by the end of this decade,” Duncan Aldred, vice president of Buick, said in a statement. “The new Buick logo, the use of the Electra naming series, and the new design for our future products will transform the brand.”

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The Wildcat concept aims to illustrate this shift. Sleek and elegant, a sporty coupe with body lines meant to invoke forward momentum, the Wildcat is the precursor to the ultimate all-electric lineup. It also does not look like The Electra concept released by Buick two years ago. This concept was an SUV crossover with radical, if not practical, scissor doors.

Both the names Wildcat and Electra have been applied to Buick cars in the past. The Buick Wildcat was a full-size sedan produced from 1963 to 1970, while the automaker’s Electra range had a longer life, running from the mid-1950s through 1990. The Electra was also Buick’s flagship sedan throughout fully produced.

Buick is struggling with a reputation like old man car brand In the United States, but it has an extension High standing in ChinaIts sales remain strong. The company will likely use General Motors’ new powertrain and battery for Ultium electric vehicles to power its future EV range. General Motors said it would Spending $35 billion on electric and self-driving cars by 2025with the goal of becoming a completely carbon-neutral company by 2040.

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