Does Goop really sell gem-encrusted diapers?

Image illustration: by The Cut; Images: Getty Images

Gwyneth Paltrow’s lifestyle brand Goop sell some very silly things: Disreputable jade eggthe candle that allegedly smells like Gwyneth Paltrow’s vagina. But the company has come a long way with its latest products, Diaperastronomically expensive disposable nappies have fans asking the eternal question: Is Goop real?

Goop first appeared on Diapér on Instagram on Wednesday, May 11, describing this supposed baby necessity as “a disposable diaper lined with virgin alpaca wool.” Each diaper comes in at $10, and they’re meant to sell in packages of $120. It also has laces of amber gemstones because the stones are “known for their age-old properties of emotional cleansing” and “infused with the scent of jasmine and bergamot. For a fresh baby.” The Diapér will be available for purchase starting Thursday, May 12 at 11 a.m. ET, according to the Instagram post. And after seeing the product images and reading the description about 50 times, I only have one question. This can’t be real, can it?

Although all Goop . extravagant things Sold unabashedly and unabashedly, these nappies seem too deaf to be real, even to Paltrow. At a time when parents face a lack of infant formulaCOVID is still rampant, inflation and Abortion rights Is front page news, is Goop really going to drop a $120 diaper set? Put aside the fact that parents are less likely to spend $120 for 12 diapers when you can bypass them 444 Pampers For about the same price, the waste alone is amazing. According to the photos, each diaper features four amber gems. Do those… go in the trash? What about alpaca wool? There is something not add. And fans take notice on Twitter and Instagram.

Comments on the original post are full of people questioning Diabere’s authenticity. “I love all things sticky, but this is a parody, right?” books One fan on Instagram. Simply another hung, “This can’t be real.” Surprise, surprise, it seems these fans are right: this is, in fact, a marketing ploy. get it? Because Goop is the company that brought you $199 lube warmerYou wouldn’t charge $120 for diapers, would you?

According to Vice, who received a press release regarding Diapér, the stunt was supposed to be confirmed tomorrow. According to the press release, which a deputy noted was subject to the ban, the campaign was designed to “expose the absurdity of taxing diapers like luxury products.” Diapers have long been included in the list of items affected by the “pink tax” or “tax reimbursements,” A phenomenon in which products directed at women are more expensive than those directed at men. Many states have tried to eliminate the tampon tax in recent years, but baby diapers are still taxed as luxury products in many states across the country. After Vice reported the PR stunt, Goop released a video on Instagram explaining the fake product with a message from Paltrow herself.

“The Diapér is a fake item that aims to highlight a real problem: Despite the absolute necessity of diapers, in 33 states they are not treated as an essential,” the Oscar winner says in the video. “They are taxed like luxury goods.” Goop’s Instagram links will now take you to a profile page on the site About the initiative, encouraging fans to donate to Baby2Baby.

Paltrow recently teased this latest Goop collaboration in an article I wrote for it CBS News for Mother’s Day. “I’ve never had to think about the cost of diapers, ever,” she wrote, “until recently when my team at Goop rolled them out” (I totally think so.) “Depending on the state, this sales tax can add between 1.5 and 7 percent of the This makes diapers the fourth highest household expense for many low-income families.” The article links to Goop and the non-profit organization Baby2Baby for more information.

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