“The exciting part is sitting down with these founders and finding out what their dream is,” Kardashian told the newspaper in an interview. “I want to support what it is, not change who they are in their DNA, but just support them and take them to a different level.”
Sammons left Carlyle this summer after 16 years, during which he invested in several well-known brands, including streetwear brand Supreme and Beats by Dre. He has been associated with the Kardashian family for several years and approached them with the idea. Kris Jenner, Kardashian’s mother and manager, will be joining SKKY as a partner.
They said the Kardashian-Samons duo make up a free team. Sammons has two decades of investing experience, and the Kardashian is arguably the most popular woman in the world, thanks to her TV star and portfolio. This can help SKKY to attract business and promote the brands in which the company invests.