Will the Nintendo Switch see a price drop?

Mark Walton

in A recent interview with Nikkei AsiaHowever, Nintendo President Shuntaro Furukawa said the company has no plans “at this point” to increase the Switch’s price. Despite the system’s “high production and shipping costs”, Furukawa said Nintendo wants to “avoid people pricing” of its console ecosystem (a concern apparently not shared by Meta, which I raised the asking price for the Quest 2 VR headset).

While some over-read “at this point” as implying a future Switch price increase, all of this talk has us focusing on a few different questions. Namely, why haven’t we seen a price Drops For the Nintendo Switch in the last five years? Can we? Ever Do you expect Nintendo to offer the system at a lower price than its launch price?

Historical anomaly

When it comes to consistent console pricing, the Switch really is in a category by itself. As of this writing, the Switch has been available in North America for over five years – nearly 2,000 days – yet it still retails in the US for the $299.99 you would have paid when the system launched in March 2017.

Given the inflation, the $300 Switch is still one of the cheapest consoles out there.
Zoom / Given the inflation, the $300 Switch is still one of the cheapest consoles out there.
While most consoles see a clear downward pricing trend soon after launch, the Switch has held steady for five years.
Zoom / While most consoles see a clear downward pricing trend soon after launch, the Switch has held steady for five years.

To say this is unprecedented in the gaming industry is an understatement.

Looking at the gaming console’s pricing history, we’ve found that the vast majority of consoles see their first price drop within a year or two of launch. It’s a pattern that includes successful systems like the PS2 (which dropped from $300 to $200 about 17 months after its US launch) to nasty hardware like the Wii U (which saw a $50 price drop) Only 10 months after launch) and almost everything in between.

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The few consoles that come out of their second full year without a price drop always see some kind of discount in the third year. The Switch, on the other hand, is now in years three, four and five at its original price.

We know there's a lot going on in this graph, but it's still very easy to identify switching as a major external component.
Zoom / We know there’s a lot going on in this graph, but it’s still very easy to identify switching as a major external component.
If the key is a file
Zoom / If the Switch were a “middle” console, it would retail for about $150 to $180 today.

After five years on the market, the average game console (which hasn’t stopped production completely by that point) is selling for an average price of 50 to 60 percent of its nominal launch price (depending on whether you look at the average or mediator). The Switch, which is still 100 percent of its nominal launch price over five years after launch, is a big exception.

The only previous console that’s actually at the same price stability as the Switch is the Nintendo Wii. This system It finally dropped from $250 to $200 in November of 2009just over 1,100 days after its release in late 2006. Switch, for its part, is now threatening Double This record.

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